CRM Manager

At H&B&Me, a division of Holland & Barrett, we're on a mission to make healthy living accessible for everyone. Our tech-enabled platform helps members achieve long-term health and wellness goals through personalised, science-backed solutions.

The Role:

We're looking for a strategic and hands-on CRM Manager to own our lifecycle marketing programmes and help our members achieve long-term health and wellbeing goals.

You'll shape the CRM roadmap, deliver personalised, data-led journeys, and work closely with behavioural scientists, product teams and analysts to align CRM with app features and habit-forming moments.

Key responsibilities:

• Define and deliver the CRM strategy to drive growth, engagement and retention

• Plan and optimise multichannel lifecycle campaigns across email, push, SMS and in-app

• Create automated journeys triggered by behaviours and user lifecycles using Klaviyo

• Develop impactful segmentation and personalisation strategies

• Run A/B tests and experiments to optimise performance

• Report on CRM effectiveness across key user journeys and cohorts

• Collaborate with cross-functional teams to align CRM with user experience and habit-building features

• Line-manage and support the development of a CRM Executive

Location: This is a hybrid role based in London, with the requirement to be in the office at least two days per week.

The Person:

• Proven CRM or lifecycle marketing experience (ideally in wellness, apps or digital products)

• Hands-on with tools like Klaviyo and behavioural targeting strategies

• Confident in using data to inform decisions and drive results

• Experience working cross-functionally and mentoring others

• A passion for health, wellness and positive behaviour change

What we offer:

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Bonus
• Pension company contribution
• 33 Days Holiday per year (Inclusive of bank holidays)
• Private Medical Care
• Exclusive benefits, free advice and savings from a range of retailers and providers
• Electric Car Scheme

Join us in transforming how people live healthier, happier lives!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. 

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s). 

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