Email Executive

Email Executive(eCommunications Executive)

London

Hybrid working meaning 2 days in the office and 3 from home

Permanent

Full Time 35 hours

Up to £33,000pa depending on experience

Join our team as an Email Executive

The eCommunications Team manages ICAEW's email strategy for external communications and marketing. We ensure every message is clear, consistent, on-brand, and professionally executed.

We are responsible for managing the ESP and working with teams to deliver impactful and effective email and SMS communications.

Overall purpose of this role of Email Executive

The Email Executive or eCommunciations Executive supports the management of the ESP platform's daily operations as well as stakeholder needs.

This includes campaign building, testing, report analysis, troubleshooting, and GDPR-compliant email strategy guidance.

The role also provides training and manages tasks like proofing and data approvals, ensuring communications remain on-brand.

Email Executive Responsibilities include:

Manage the ESP platform for ICAEW

• Support the day-to-day management and running of platform including administration and maintenance
• Analyse reports and deliver results to stakeholders
• Work with Senior Exec/Manager to troubleshoot and solve platform problems

Ensure stakeholders have knowledge/skills to use the ESP and understand ICAEW email strategy

• Provide 1-2-1 support where necessary
• Point of contact for stakeholders requiring help
• Assist Senior Exec/Manager with workshops/training program

Day-to-day BAU tasks e.g. proofing, segment approvals, acting as Super User

• Support stakeholders eg coaching, troubleshooting, quality assurance, system set up, database administration
• Approve data segments in-line with GDPR requirements
• Build and send Community newsletters and for other key areas

Provide expert service on email strategy for ICAEW in compliance with GDPR

• Support the implementation of an agreed email communications plan by supporting and participating in the projects and initiatives carried out by the eComms team
• Work with Senior Exec and/or Manager to deliver any new ways of working
• Work with stakeholders to use data safely and efficiently in builds and audience segments

Ensure Brand style and tone of voice are consistent across all email communications

• Work with stakeholders to ensure imagery, copy and overall look-and-feel of emails are on-brand and align with corporate identity

Email Executive Candidate Profile

Essential

• Previous experience using email service providers, preferred: Dotdigital
• Proficient in MS Office package
• Previous experience working in digital or marketing roles
• Attention to detail
• Strong planning and organisational skills
• Able to prioritise, stick to deadlines and adapt to changing circumstances
• Able to multi-task and work under pressure
• Proven team player
• Excellent written and verbal communication skills
• Understanding of GDPR and data protection

Desirable

• Design skills e.g. creating artwork for campaigns
• Experience using AI tools e.g. Chat GPT
• Experience across several digital marketing channels, especially email
• Previous experience of working with external service providers/contractors
• Marketing, communications or relevant digital qualification
• Experience in marketing-led communications environment
• HTML skills
• Microsoft Dynamics

Why work at ICAEW as Email Executive?

We want you to enjoy your work and flourish in your role.

Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.

We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development. Please follow the link below to apply.