Head of Marketing, Parameta Solutions

The TP ICAP Group is a world leading provider of market infrastructure.

Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions. Through our people and technology, we connect clients to superior liquidity and data solutions. The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world's leading provider of OTC data, and an award winning all-to-all trading platform.

Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world's most trusted, innovative, liquidity and data solutions specialist.

About Parameta Solutions

Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.

Role Overview

We are seeking a visionary Head of Marketing to lead the development and execution of marketing and communication strategies for Parameta Solutions, ensuring our brand stands out in a competitive market. This role will play a critical part in shaping our branding, messaging, and overall image while driving alignment between sales and marketing to accelerate growth.

As Head of Marketing, you will be responsible for building a dynamic and diverse marketing team, fostering collaboration across departments, and implementing innovative B2B marketing strategies. Reporting to the Chief Revenue Officer, you will work closely with Product, Technology, Channel Distribution, Compliance, HR, and Finance to deliver results that propel Parameta Solutions forward.

Role Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing and communication strategies aligned with business goals.
• Shape the Parameta Solutions brand to reflect its unique value proposition and market leadership.

Team Building and Management

• Establish and lead a diverse, high-performing marketing team.
• Foster a culture of collaboration, creativity, and accountability.

Digital Marketing Excellence

• Design and implement innovative digital marketing campaigns, leveraging tools such as SEO, SEM, social media, email marketing, and content strategies to drive lead generation and engagement.
• Optimize digital channels to ensure data-driven decision-making, focusing on measurable KPIs such as conversion rates, traffic growth, and campaign ROI.
• Stay ahead of digital trends and emerging technologies to ensure Parameta Solutions maintains a competitive edge in digital outreach and engagement.

Cross-Functional Collaboration

• Work closely with the Chief Revenue Officer to align sales and marketing efforts for optimal impact.
• Partner with Product, Technology, Channel Distribution, Compliance, HR, and Finance to support business objectives.

Branding and Messaging

• Oversee the development of a cohesive brand strategy that resonates with key stakeholders.
• Ensure consistent messaging across all channels, enhancing Parameta Solutions' market presence.

Market Insights and Innovation

• Stay ahead of industry trends and leverage insights to refine marketing strategies.
• Employ unique marketing techniques to differentiate Parameta Solutions in the B2B landscape.

Representation

• Represent the marketing function both internally and externally, acting as a key advocate for Parameta Solutions.

Experience / Competences

Essential

• Proven experience in a senior marketing leadership role, preferably within financial services, data, or analytics.
• Expertise in B2B marketing strategies, with a track record of driving measurable business outcomes. Excellent leadership and organizational skills, with a track record of building and managing high-performing teams.
• Strong expertise in web analytics tools (e.g., Google Analytics, WebTrends) and data-driven decision-making.
• Demonstrated ability to combine analytical and creative thinking to develop and execute impactful marketing strategies.
• Comprehensive knowledge of current online marketing techniques and best practices, including SEO, SEM, and content marketing.
• High energy levels and the ability to thrive in fast-paced environments, responding to challenges with innovation and adaptability.
• Exceptional interpersonal skills, with the ability to work effectively with diverse groups and personalities.
• Familiarity with sales methodology and the pragmatic marketing framework, ensuring strong alignment between marketing and sales functions.

Desired

• Understanding of financial markets, energy, and commodities industries.
• Professional qualifications such as Chartered Marketer (CIM) or equivalent certifications.
• Experience with innovative marketing approaches, including emerging technologies and digital transformation initiatives.
• Knowledge of best practices for cross-functional collaboration with Product, Technology, Compliance, and other key departments.
• A proactive mindset, with the ability to take on additional or ad hoc duties to support the business as required.

Job Band & Level

• Function Head / 8

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Not The Perfect Fit?

Concerned that you may not meet the criteria precisely? At TP ICAP, we wholeheartedly believe in fostering inclusivity and cultivating a work environment where everyone can flourish, regardless of your personal or professional background. If you are enthusiastic about this role but find that your experience doesn't align perfectly with every aspect of the job description, we strongly encourage you to apply. You may be the ideal candidate for this position or another opportunity within our organisation. Our dedicated Talent Acquisition team is here to assist you in recognising how your unique skills and abilities can be