Head of CRM

Head of CRM – 12 month Fixed Term Contract                                                                                       

£60k - £70k                                                                                                                                                                  

Hybrid working – 2 days in the office and 3 remote                                                                             

Manchester City Centre                                                                                                                                       

Fantastic benefits including 28 days holiday +BH’s

Forward Role are working with an award-winning, international, e-commerce and subscription business to recruit a Head of CRM for a 12-month FTC.

This is more than a typical CRM role – you’ll:

• Lead and develop a talented CRM team of 3.
• Own the full CRM function & CRM strategy for the customer lifecycle.
• Shape retention and loyalty strategies with data-driven insights.
• Sit on the Senior Management Team, influencing how the business runs & grows.

What’s unique here?

• A test and learn ethos with autonomy and agility – you’ll make a real impact, fast!
• A collaborative culture that’s big on career development.
• Always investing in the latest tech and cutting-edge tools.

This a brilliant opportunity to make a difference in a high growth, ambitious, innovative business working towards becoming a global brand.

If you’re experienced in CRM leadership and retention strategies, read on!

Responsibilities:

• Develop and implement a comprehensive CRM strategy aligned with the company's overall business objectives.
• Oversee the selection, implementation, and ongoing management of the CRM system.
• Identify and segment customer groups to tailor marketing campaigns and personalised experiences.
• Create and optimise customer journeys across multiple channels to enhance customer satisfaction.
• Analyse customer data to identify trends, opportunities, and areas for improvement.
• Lead the planning, execution, and analysis of targeted marketing campaigns.
• Develop, and lead a high-performing CRM team.
• Establish key performance indicators (KPIs) and track the success of CRM initiatives.
• Collaborate with cross-functional teams in both the UK and US to ensure a seamless customer experience.
• Stay up to date with the latest CRM trends and technologies, and explore innovative solutions.

What You’ll Need:

• 5+ years’ experience in CRM leadership roles, ideally in a B2C environment.
• Strong understanding of CRM principles, methodologies, and best practices.
• Expertise in CRM / Customer Engagement systems (Braze would be a plus!).
• Excellent analytical skills and data-driven decision-making abilities.
• Strong project management and organisational skills.
• Excellent communication and interpersonal skills.
• Ability to lead and motivate teams.
• A passion for customer experience and a customer-centric mindset.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.