Marketing Executive

This is a varied Marketing Executive position where you will work directly with the senior leadership team and sales team to support on marketing, branding and lead generating initiatives for Workwell Global.

We have a seriously strong brand and this Marketing Execetive role will support our reach and ensure our products are seen by the clients that need it most. Do you want to join and be part of our exciting growth? Find out more below...

Marketing Executive Key tasks:

Content Creation and Social Media Management

• Strategically plan, create and schedule social media content for Workwell Global with the goal of creating leads.
• Develop clear, concise and attention grabbing copy to target B2B audiences on LinkedIn and other platforms to maximise website traffic and conversions.
• Analyse and report on monthly social media performance, using findings to identify gaps and opportunities to improve conversion via social media leads.
• Plan and execute LinkedIn Live events to maximize brand authority and leads.
• Strong written communication skills required to form high quality blog posts and the ability to condense to shorter form copy for promotion.
• Storyboard, direct, film and edit Workwell Global promotional service videos with team members.

Digital Marketing

• Conduct keyword research to optimize Workwell Global blogs and website landing pages with the goal to increase website traffic.
• Plan content for Workwell Global’s YouTube library and TikTok. Ensuring all videos and captions are optimised with thoroughly researched keywords our target audience is searching for online.
• Create and execute marketing campaigns when required. Including targeted email marketing campaigns for lead nurturing that resonates with the audience pain points.

Client Retention

• Condense long form communications into visual emails on the email marketing system.
• Build and maintain online communities for Workwell Global’s clients.
• Plan and promote Workwell Global’s in-person events and webinars.
  

Essential Experience Required:

• Minimum 2 years' experience in marketing with a proven track record.
• Bachelors Degree in Marketing
• Strong knowledge of core marketing areas: copywriting, digital and email marketing.
• Proven ability to write clear, concise, and persuasive copy that resonates with target audiences.
• Creativity skills required with experience using content creation tools such as Canva and video editing platforms like CapCut or Premiere Pro.
• Experience utilising SEO techniques to optimise website content and drive website traffic.
• Proven social media management experience to drive brand awareness and lead generation.
• Proficiency in content management systems and marketing automation tools.
• Strong attention to detail and ability to meet deadlines.
• Experience forming marketing reports and actioning findings to gain results.
• Strong commercial acumen and willingness to learn about global employment and staffing trends to form content.

Why Work With Us?

• Strong commitment to continual learning and marketing training.
• Long term career opportunities in a growing, ambitious business.
• Full marketing kit provided (Mac, hard drive, Adobe creative cloud)
• 25 days annual leave plus UK bank holidays.
• Regular team activities.
• Supportive and compassionate working culture.

Salary: £27,000 - £30,000 per annum | Full Time, Permanent | 3 days off based - Liverpool