Marketing Executive - Events

Marketing Executive - Events

London

£27,000 - £30,000 + Bonus + Excellent Benefits

Hybrid Working

Fantastic opportunity for an ambitious marketing graduate to join an industry leading events business in the role of marketing executive. This role sits across an industry leading fashion/bridal portfolio.

Company:

Fantastic opportunity to join a true market leader in b2b events. You will receive outstanding training, mentoring and progression.

This business offers a truly meritocratic company culture, hard work is rewarded with steep progression and financial reward.

Role:

The marketing executive will play an integral part in the marketing team, responsible for planning, coordinating and executing marketing plans to ensure products reach the right people at the right time.

You will report to the Marketing Manager and have the opportunity to get involved in content marketing as well as building important and lasting media partnerships for the business.

On day one you'll be given a range of projects, a budget, and an objective. There are many opportunities for a creative individual who is looking for a challenge. The role is also the perfect opportunity to get a solid grounding in the fundamentals of b2b events marketing.

Profile of Candidate:

The successful candidate will be educated to degree level (red brick university) and ideally have some previous b2b event marketing, be this an internship or short-term work experience.

In addition, you will need excellent time and project management skills, strong communication and negotiation qualities and above all, an enthusiasm to co-ordinate the 'nuts and bolts of marketing’.

We are looking for people who are really going to contribute and add value.

Key Responsibilities:

• Assist in planning and implementing the overall marketing campaigns for all products within the portfolios, including digital marketing, advertising, design, PR and media partnerships
• Updating and monitoring campaign planners
• Create marketing emails to drive visitor numbers, site traffic and ticket sales
• Assist with the Platinum Buyer programme; encourage exhibitor nominations and liaise with nominated retailers
• Create weekly newsletters for digital products
• Work with the Marketing Manager to execute the brand social media strategy, with the goal of increasing brand awareness and building an online community
• Plan, produce and edit digital creative content, overseeing the day to day running of all portfolio social media platforms
• Ensure continuous interaction with followers (like/comment on posts, re-post stories)
• Research and produce articles for content across the portfolio
• Manage brand profiles on digital offerings
• Ensure all marketing activity is consistent with brand guidelines
• Manage distribution lists
• Build and maintain a high level of industry knowledge and stay abreast of new trends

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.