B2B Marketing Executive - 6 month contract

Marketing Executive - 6-month contract 

Location: Crawley with Hybrid working 

Reed Crawley is partnered with a leading technology partner to major global industrial equipment manufacturers. They are seeking a Marketing Executive with B2B experience to join their team. This role involves shaping and executing marketing campaigns.  You will utilise a broad mix of marketing skills, including event, digital, and account-based marketing, to retain and grow existing customers and fuel new business opportunities.

Key Responsibilities:

• Collaborate with marketing, commercial, and product teams to shape marketing activities that engage existing customers and target new businesses.
• Implement marketing campaign tactics, including event planning, social media, digital marketing, and advertising, and write copy for these campaigns.
• Manage the organisation, budget, and logistics of events, and collaborate with the Marketing team to deliver relevant materials.
• Utilise CRM systems (Hubspot and Salesforce) and marketing automation tools (HubSpot and MailChimp) to manage leads and activities, ensuring effective measurement of marketing activities.
• Create and execute email and digital campaigns, leveraging data to make recommendations for future marketing activities.
• Build and maintain contact lists using various sources, including event lists and LinkedIn.
• Shape and deliver digital advertising campaigns, measuring the effectiveness of these channels.
• Collate industry insights to create market insights reports to guide marketing campaigns.

Qualifications and Experience:

• 3+ years of marketing experience in a B2B environment.
• Experience in defining and executing marketing activities.
• Proficiency in using CRM systems and email platforms like Hubspot, Pardot, Marketo, or Eloqua.
• Demonstrates a customer/market focus.
• Experience working with commercial teams to create campaigns that drive sales.
• Strong project management skills with attention to dates, deliverables, and budgets.
• Good copywriting skills.
• Experience managing third-party suppliers.

Personal Attributes:

• Creativity and strategic thinking.
• Exceptional communication skills.
• Collaborative team player.
• Adaptable and customer-centric.
• Strong problem-solving skills and attention to detail.

If you are looking to be part of a dynamic team driving innovation in the technology sector. Apply now and Claire will be in touch